Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire marketing process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic...

Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...

This unit is designed to introduce students to the fundamental concepts necessary for the analysis, design, use and implementation of a database management system for the management of data in modern organisations. Students will develop skills in planning, designing, and implementing a data model using an enterprise-scale database system. This unit is designed for students to extend their...

This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations operate, the internal dynamics of organisational life, and the ethical climate that underpins sound...

An undergraduate student needs to acquire an understanding of the vast and diverse nature of the ICT industry to plan and manage a successful career. Students develop awareness of the skills, attributes, qualities and values required of ICT professionals. Students will explore a gamut of issues that ICT professionals must manage, allowing students to identify and understand current and emerging...

Business processes must be designed to ensure that they are effective and meet customer requirements. A well-designed process will improve efficiency and deliver greater productivity. This unit will introduce students to analytical tools that can be used to model, analyse, understand and design business processes. Students will also gain hands-on experience in using simulation software as a tool...

This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

BEA140 Data Analysis for Business is a foundation unit in business statistics and the mathematics of finance, and is a core unit in the Bachelor of Economics (BEc) and Bachelor of Business (BBus) degrees. It is also a nominated elective in a wide range of other programs throughout the University of Tasmania. This unit is intended to provide a background capacity in mathematics of finance and...

This unit introduces students to fundamentals of distributed networked environments, primarily focusing on wired networks but students will examine some of the different approaches in wireless networks. It provides knowledge of internetworking standards and understanding of the networking architecture, technology and operation. This unit will provide students with an understanding of: OSI model...

This unit explores the System Development Life Cycle (SDLC) guided by Software Engineering principles and practices. It elaborates on the understanding of various software development methodologies currently in practice, with a focus on Agile methodology. The unit covers the entire lifecycle, from the requirements phase to software development and testing. In addition, it addresses the...