Strategic management today is a complex process requiring advanced skills. International expansion, network advantage, and resource optimisation pervade every aspect of this critical management skill. Successful managers need up-to-date guidance in the creation and implementation of effective strategy. This unit is specifically designed to meet these requirements. The design, content, concepts...

An appreciation of the strategic nature of people management is a key capability for leaders and management in all enterprises. Organisations across all industries operating within a global economy are facing complex and fast-moving challenges associated with the availability of skills, labour, diversity, technological advances and the changing expectations of the employment relationship.  This...

The effective management of human resources is becoming an increasingly vital concern in organisations, whether they are professional practices employing only a few staff, multinational corporations, public sector or not-for-profit organisations. The impact of globalisation, increased competition for talented employees, skills shortages and changing expectations of the employment relationship...

Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring greater rigour and accountability for investments in marketing activities. Within...

Businesses are changing constantly, and markets are moving at a rapid pace. This means that market research is critical for keeping abreast of such changes. Market research comprises a critical facet of marketing practice; playing a central role in supporting marketing management, business decision-making and helping to solve business problems. Market research is the key to identifying market...

The role of business analytics in assisting decision-making has now become essential for all organisations in today’s data-driven world where data and the insights that it can inspire are a source of competitive advantage. While business analytics is now being used at various levels within the organisation, this unit focuses on business analytics relevant for strategic-level decision-making....

To be innovative, you need to be able to think differently. In this unit, you’ll learn about the thinking tools that entrepreneurs use to create innovative products and build a thriving business around them. You’ll learn what it means to adopt an entrepreneurial mindset, how to tackle problems and make decisions with limited information and how to maintain a customer-centric focus throughout...

AI and Big Data are popular buzzwords that are generating significant interest by businesses in today’s digital world. Business managers are increasingly investing in these technologies with the hope that automation and access to more data can lead to cost savings, create new business opportunities and sustain competitive advantages. This unit seeks to demystify AI and Big data for business...