Strategic management today is a complex process requiring advanced skills. International expansion, network advantage, and resource optimisation pervade every aspect of this critical management skill. Successful managers need up-to-date guidance in the creation and implementation of effective strategy. This unit is specifically designed to meet these requirements. The design, content, concepts...

An appreciation of the strategic nature of people management is a key capability for leaders and management in all enterprises. Organisations across all industries operating within a global economy are facing complex and fast-moving challenges associated with the availability of skills, labour, diversity, technological advances and the changing expectations of the employment relationship.  This...

The effective management of human resources is becoming an increasingly vital concern in organisations, whether they are professional practices employing only a few staff, multinational corporations, public sector or not-for-profit organisations. The impact of globalisation, increased competition for talented employees, skills shortages and changing expectations of the employment relationship...

This unit equips students with an applied skill set and in-depth understanding of theoretical frameworks for implementing effective Corporate Finance The central issues in Corporate Finance are how to acquire and employ or invest funds efficiently. Concepts in Corporate Finance are explored as a set of ideas and principles that work together and their application to corporate financial policy...

Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...

The purpose of the unit is to build an applied understanding of the psychological biases which influence financial decision-making. The behavioural finance perspective of decision-making is contrast with more traditional finance perspectives. This enables a unique interpretation of market anomalies and asset pricing bubbles. The applications of the unit are across corporate finance and investment...

In this unit, you will be introduced to the basic principles of investing. A discussion will be made of the main characteristics of investments with an emphasis on risk and return and the trade-off between the two. The unit focuses on the concepts of portfolio investment and the importance of risk management, plus addresses the issues of correlation and diversification. Identification of the risk...

Good communication skills are essential to managing people and organisations. Management Communications will provide students with theoretical understanding of what communication is (hint: communication is everywhere, all the time!), and a range of practical communication skills relevant to managing people and organisations in a variety of contexts. Students will deepen their understanding of key...