Traditional economics portrays decision making as rational deliberation that computes optimal choices based on well-defined objectives and perfect information. In reality, limited information and cognition as well as certain features of the human psychology often result in decisions that deviate from this assumption. Behavioural economics attempts to explain these deviations using insights and...

This unit explores the methodologies and applications of predictive and prescriptive analytics within business contexts. You will gain proficiency in forecasting techniques, predictive modelling, and the development of optimisation strategies for decision-making. The curriculum includes practical exercises in simulation and scenario analysis, equipping students with the skills to anticipate...

The development of organisational capability via formal and informal leadership is often diminished due to ineffective processes or misaligned culture. Leaders therefore must be cognisant of how processual tools at their disposal can generate appropriate responses to internal and external challenges. As part of a suite of units examining leadership and the central function of organisational...

The development of organisational capability via formal and informal leadership is often diminished due to ineffective processes or misaligned culture. Leaders therefore must be cognisant of how processual tools at their disposal can generate appropriate responses to internal and external challenges. As part of a suite of units examining leadership and the central function of organisational...

This unit takes an interdisciplinary perspective to prepare students for understanding the diagnosis, design and implementation process of change at group and organisation-wide levels. The need to manage change is recognised as a critical success factor for organisations. This unit provides students with the change management and development theory and practical skills required so that...

This unit explores issues relating to diffusion of innovation, technology acceptance, and change management. Relevant theories relating to these areas are critically analysed. Strategies for successful implementation of technology are explored, including the identification of barriers to implementation. The diffusion of technology from the organisational and social context of health care is...

In this unit students will explore advanced issues connected with the research process in Business Management. You will be equipped with a sound knowledge of a systematic and ethical approach to practice-led, data driven research. The unit will encourage critical understanding of qualitative and quantitative traditions and approaches in research and examine the research process from design to the...

This unit covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This unit focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamental of digital and social media marketing and...

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish...

Behavioural economics draws on insights and methods from psychology to better understand economic and business decisions. It takes economics beyond the traditional assumption of instrumental rationality, developing theories that more accurately explain and predict economic behaviour. Economic experiments are the main tool used by behavioural economists to test such theories and to investigate the...