This unit is available in a number of postgraduate degrees, HDR, or combined postgraduate degrees, offered by the Tasmanian School of Business and Economics (TSBE).   You will undertake a work-based project with a public, private or not-for-profit business. Placements are matched and related to your course with a designated placement mentor from the organisation supporting student learning...

Students in this unit you will explore advanced issues connected with the research process in Accounting and Business Management. You will be equipped with a sound knowledge of a systematic and ethical approach to research. The unit will encourage critical understanding of qualitative and quantitative traditions and approaches in research and examine the research process from design to the...

As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use an array of services, e.g. talking on the phone, social media services, using a credit card or ATM, navigating through University services and more....

EUS029 Essential Computing equips international students preparing to undertake an undergraduate course at the University of Tasmania with foundation skills in computing. The ability to use a range of basic software and hardware is a core skill required for successful completion of a degree at UTAS. This unit is designed to provide you the core skills need ed to com petently use software in the...

The purpose of the unit is to build an applied understanding of the psychological biases which influence financial decision-making. The behavioural finance perspective of decision-making is contrast with more traditional finance perspectives. This enables a unique interpretation of market anomalies and asset pricing bubbles. The applications of the unit are across corporate finance and investment...

This unit has been designed as a general introduction to business and business management in a domestic and international marketplace. It provides a foundation for the study of business subjects at undergraduate level. The unit delivers a theoretical and practical overview to the role of business, business management and business planning and processes relevant to the domestic and international...

Global sustainability challenges – including climate change, natural resource depletion, and rising inequality – are affecting the commercial environment in a way that presents both risks and opportunities for the financial sector. This unit studies the evidence of how environmental, social, and governance (ESG) factors matter and explains in detail how to incorporate these in company...