This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment....

This unit focuses on role of accounting for managers. Students will learn to use financial and management accounting techniques to enable and enhance their decision making. Financial statement analysis will help students make decisions about an organisation’s financial position, performance and cash flow. Students will also explore other forms of corporate reporting and critically evaluate...

This unit integrates work and learning for Master’s degree students. It carries a 50 Credit Point weighting (equivalent to four units), and is the qualifying project for people completing the Bachelor of Business with Applied Honours of Bachelor of Economics with Applied Honours. In this unit you will undertake an applied honours project as part of a cross-disciplinary team of students drawn...

In this unit, you will be introduced to why and how leaders influence change. The focus of the unit is increasing the effectiveness of leadership and change management skills at an individual and organisation levels. Leadership and change management are increasingly seen to be key factors affecting the performance of contemporary organisations and are important areas of study in the fields of...

EUS013 Foundation Mathematics 1 covers essential concepts and skills in mathematics and algebra as a preparation for University degree subjects with a basic mathematical component such as Business Studies, Economics, Finance, Geography, Health Science and Psychology. ...

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy and to consume a product or service. Thus, consumer decision-making, and the popular use of the term consumer behaviour...

Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire marketing process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic...

Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...

This unit explores the evolution of the electronic health record (EHR). It examines the definition and context of the EHR, records management, the benefits and barriers of EHRs, the national health information agenda, the EHR as a socio-technical tool, ethical considerations, and the future of EHRs. ...

The purpose of this unit is to provide you with guidelines on how to communicate effectively with your clients and to ensure that you have the appropriate information from them to provide them with the best possible advice in your role as a Financial Adviser. This unit has been designed to provide you with suggested questions and formats for compliance to the current legislative requirements of...