To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of marketing management is to develop, maintain and/or defend an organisation's competitive position based on strategic planning that aligns with its objectives, skills, and resources and changing...

Energy is a key input for a well-functioning economy and is essential for maintaining our modern way of life. Energy influences many dimensions of our economic and social lives. Ensuring future responsible (sustainable) and equitable access to affordable energy is a significant challenge. Economics plays an important role in the functioning of the energy sector, as well as in the development and...

Strategic management today is a complex process requiring advanced skills. International expansion, network advantage, and resource optimisation pervade every aspect of this critical management skill. Successful managers need up-to-date guidance in the creation and implementation of effective strategies and this unit is specifically designed to meet these requirements. The design, content,...

EUS014 Foundation Mathematics 2 covers essential concepts and skills in mathematics and algebra as a preparation for University degree subjects with a basic mathematical component such as Business Studies, Economics, Finance, Geography, Health Science and Psycho logy. It builds on the concepts developed in the EUS013 Foundation Mathematics 1 course and applies them to the fields of Trigonometry,...

This unit will enable you to develop an understanding of entrepreneurship and innovation in the development of business ventures. Innovation is now seen as central to the development of business, economy and society. We will explore the relationship between entrepreneurship and innovation, the process of innovation development, and the risks associated with entrepreneurship and innovation. ...

Both Australia’s and China’s growth in the current age is due, in no small part, to entrepreneurship. It is important to thus understand the notion of entrepreneurship, and its impact on economy and society. A comprehensive knowledge of entrepreneurship will enable students to better understand whether they wish to go into business for themselves, in order to target their entrepreneurial...

In this unit, you will examine the role of auditing, focusing particularly on the role of the external auditor in assessing the validity and reliability of financial information of publicly listed companies. The unit highlights the audit function and the important role it plays as a systematic process of evaluation of evidence that culminates in the expression of an audit opinion. You will review...

Geographical and social isolation, economic, political and demographic issues, and infrastructure constraints must be considered when planning and delivering health care services. The potential of health informatics to address these factors has been recognised although stakeholders identify different priorities for the application of health informatics technology. This unit explores trends in the...

Students will acquire the skills and techniques required to analyse and manage data, interpret results, and report data analysis methods and findings in a business environment. Qualitative and quantitative research approaches are examined to consider theirrespective contributions, discretely and in combination, to knowledge development through empirical research. The quantitative component covers...

Students will acquire the skills and techniques required to analyse and manage data, interpret results, and report data analysis methods and findings in a business environment. Qualitative and quantitative research approaches are examined to consider their respective contributions, discretely and in combination, to knowledge development through empirical research. The quantitative component...