This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment....

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy and to consume a product or service. Thus, consumer decision-making, and the popular use of the term consumer behaviour...

Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire marketing process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic...

Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...

This unit explores the evolution of the electronic health record (EHR). It examines the definition and context of the EHR, records management, the benefits and barriers of EHRs, the national health information agenda, the EHR as a socio-technical tool, ethical considerations, and the future of EHRs. ...

The purpose of this unit is to provide you with guidelines on how to communicate effectively with your clients and to ensure that you have the appropriate information from them to provide them with the best possible advice in your role as a Financial Adviser. This unit has been designed to provide you with suggested questions and formats for compliance to the current legislative requirements of...

Carbon Accounting is a highly valued skill set that is growing in demand. A robust carbon accounting knowledge is vital to fully participate in this emerging field. This unit is designed to give you the hands-on experience and deep understanding to excel in preparing carbon accounts. Building on your knowledge of key factors and calculations, you will be guided through a carbon accounting...

Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In the modern world, branding goes well beyond the consumer goods markets, and is just as relevant to sporting teams,...

In this unit, students are introduced to applying economic principles to agriculture, agribusiness, and related markets. Students will apply economic principles to study issues in food production and food security. Content will include topics in farm management and organisation, the operation of agricultural markets, managing risk and the economics of government intervention in food and...

In both our personal and work lives we regularly encounter 'games': that is, situations where our actions affect the others we interact with, and vice versa. Game Theory provides a framework to discuss and analyse these types of strategic interactions. It provides a modern language to important issues in business, economics, political science, sociology, philosophy and ethics, socio-biology and...