This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and develop skills in gathering, organizing and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop an understanding and...

Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your...

KYA321 Quantum Mechanics provides a rigorous introduction to the theory that underpins the modern understanding of matter and radiation. We start from the semi-classical understanding of the blackbody spectrum of light and the Bohr model of the hydrogen atom and build toward the modern quantum theory with a focus on the central role played by angular momentum. We strongly emphasise the...

This unit introduces students to the fundamental concepts and methods relevant to health science and research literacy, offering perspectives from a range of health professions and fields of medical research. It will equip students with the skills to locate, evaluate, and assess the validity of scientific information, and will help students to develop scientific communication skills. Students...

This unit provides theoretical and practical training in scientific diving, focusing on both safe diving procedures in the conduct of science underwater and a range of scientific techniques used commonly by scientific divers. Emphasis will be given to the planning and management of scientific diving to maximise both dive safety and scientific return per unit dive time. Students will gain...

The lectures examine aspects of overt social behaviour, such as two-person encounters, behaviour in small and large groups and inter-group relations. Research in social cognition, which studies people’s perceptions and interpretations of the social world, will also be presented. Lecture topics include: attribution theory, decision-making, and social dilemmas; social aspects of emotion; the...

As a natural but biodegradable material, timber's durability and resistance to biological and other attack are related to its natural durability, any treatment applied to improve this durability and the exposure that results from inclusion in a structure. This unit provides students wishing to use or maintain timber structure or elements effectively with the principles and techniques of design...

Organisations expect graduate accountants to be able to consolidate their technical knowledge and apply it to a range of business contexts which are often ambiguous and changing. Accountants and finance professionals are increasingly involved in cross disciplinary teams which requires a high level of business acumen to relate accounting and financial information to the whole business and...

This unit provides a comprehensive introduction to American politics. The unit begins with an overview of United States political history, culture and institutions before focusing on the nature and impact of recent presidencies. It examines key issues which dominate contemporary US politics and provides insights into the ideas and actors which influence these debates. The unit concludes by...

The unit introduces the fundamental concepts of modern electronics based on semiconductor devices. On completion of this unit you will be able to design amplifier circuits with feedback. Beginning with the basic atomic structure of doped silicon substrates, diode construction, operations and characteristic curves are introduced, leading to DC and AC analysis. This is expanded to quiescent point...