Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...

An interactive case study is used that takes you through the entire conveyancing process. Practice papers for Tasmanian Property transactions are used. The unit focuses on: identifying and transferring title/property and preparing a contract for sale for a vendor; advising on a contract and investigating and transferring title from a purchaser’s perspective; advising on leases; advising on...

Studios in the Master of Architecture develop capacities essential to the discipline and practice of architecture. With Integration Studio, Proposition Studio is one of two final-year Studio units that provide keystones to architectural learning at university. Proposition Studio culminates the design–research stream within the Master of Architecture degree, and requires students to apply...

Quality management focuses on the quality of physical products as well as services and processes, and how they can be improved. The principles and processes of quality management are the key elements that businesses use to respond to market and customers’ needs and maintain business viability through improved efficiency, product quality and safety, and improvement of service delivery. Quality...

Quality management focuses on the quality of physical products as well as services and processes, and how they can be improved. The principles and processes of quality management are the key elements that businesses use to respond to market and customers’ needs and maintain business viability through improved efficiency, product quality and safety, and improvement of service delivery. Quality...

This online short course unit is an integral component of mandated competencies required by the Australian Maritime Safety Authority (AMSA), Australia’s national maritime safety regulator. Providing the skills and knowledge required to recognise and report security threats and applies to deck and engine workers working in the maritime industry requiring a Certificate of Safety Training. *It...

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use an array of services, e.g. talking on the phone, social media services, using a credit card or ATM, navigating through University services and more....

In this unit, you will learn about the statutory and common law affecting cadastral surveys and cadastral survey practice. The topics covered in this unit include a review of relevant statutory authorities, legislation, directions and standards; land survey field methodologies; land boundary definition and reporting. During the semester you will also take part in several field-based projects,...

In this unit you will be introduced to a range of visual tools and techniques for conceptualising and communicating complex relationships and generating new insights through design. Through a combination of interactive, self-directed learning activities and practical exercises, you will develop skills in a range of digital and analogue visual analysis and communication techniques. These techniques...