Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...

This online short course unit is an integral component of mandated competencies required by the Australian Maritime Safety Authority (AMSA), Australia’s national maritime safety regulator. Providing the skills and knowledge required to recognise and report security threats and applies to deck and engine workers working in the maritime industry requiring a Certificate of Safety Training. *It...

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use an array of services, e.g. talking on the phone, social media services, using a credit card or ATM, navigating through University services and more....

In this unit you will be introduced to a range of visual tools and techniques for conceptualising and communicating complex relationships and generating new insights through design. Through a combination of interactive, self-directed learning activities and practical exercises, you will develop skills in a range of digital and analogue visual analysis and communication techniques. These techniques...

Aero-space medicine is a growing sub-specialty of medicine. This unit is developed in collaboration with the Australasian Society of Aero-space Medicine (ASAM) and focuses on the environmental challenges and technological adaptions for survival in space. It explores the physiological and patho-physiological responses of humans in space and applies principles of space analogue research to inform...

Mental Health 2 will expand your knowledge of a range of mental health nursing therapeutic interventions, including psychopharmacology, aimed to support recovery for people experiencing mental health problems. You will explore techniques for attaining and retaining mental wellness for yourself and others and employ a structured framework to further develop your reflective skills to engage in...

The aim of this unit is to instill confidence and understanding of those concepts of power system analysis that are likely to be encountered in the study and practice of electrical power engineering. The approach is to develop the thinking process of the student in reaching a sound understanding of a broad range of topics in the power-system area of electrical engineering. Calculation of...

Chronic health conditions are the leading cause of illness, disability and death in Australia. This unit will explore the aetiology and epidemiology of the most common chronic diseases, exploring the risk factors which contribute to disease, the underlying mechanisms which contribute to disease progression, and how these conditions can not only impact the individual, but the community as a whole....