This unit extends the students' knowledge and experience of programming. It introduces dynamic data structures, foundational collection abstract data types, and computational algorithms and techniques. Programming is undertaken in Python and Java and topics include: references, memory management, self-referential data structures, abstract data types and their implementation, and an introduction...

Entrepreneurship is a way of looking at business that is focused on opportunities, creativity, and innovation. It is also about having a passion for doing the things that are important to you and making the world a better place by solving problems in innovative ways. It is about challenge and persistence. It is about the development of an enterprising mindset and being the kind of person who sees...

This unit will explain the relationship between data, information and knowledge and introduce a number of different tools for managing, storing, securing, modelling, and analysing data. This unit will provide an understanding of how data can be manipulated to meet the information needs of users. Changing data into information can be accomplished with a range of tools, including SQL, and data...

Today's modern integrated technology is built on ICT systems that run in a range of contexts (e.g. Servers, PCs, mobile computing, robotics) using a range of technological solutions. Students will examine a range of different devices used to build ICT infrastructure. By exploring computing devices students will gain a fundamental understanding of the similarities and differences in modern...

Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our...

Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if...

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

The purpose of the unit is to build an applied understanding of the psychological biases which influence financial decision-making. The behavioural finance perspective of decision-making is contrast with more traditional finance perspectives. This enables a unique interpretation of market anomalies and asset pricing bubbles. The applications of the unit are across corporate finance and investment...

In this unit, you will be introduced to the basic principles of investing. A discussion will be made of the main characteristics of investments with an emphasis on risk and return and the trade-off between the two. The unit focuses on the concepts of portfolio investment and the importance of risk management, plus addresses the issues of correlation and diversification. Identification of the risk...