This unit is designed to give students an appreciation of the significance of research in future ICT professional practice. This unit provides an introduction to both qualitative and quantitative approaches and will provide students with basic research skills, knowledge and understanding that will enable them to conduct their own research in an ethical and rigorous manner. In addition, students...

This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment....

Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...

Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In the modern world, branding goes well beyond the consumer goods markets, and is just as relevant to sporting teams,...

This unit is designed to introduce students to the fundamental concepts necessary for the analysis, design, use and implementation of a database management system for the management of data in modern organisations. Students will develop skills in planning, designing, and implementing a data model using an enterprise-scale database system. This unit is designed for students to extend their...

This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations operate, the internal dynamics of organisational life, and the ethical climate that underpins sound...

An undergraduate student needs to acquire an understanding of the vast and diverse nature of the ICT industry to plan and manage a successful career. Students develop awareness of the skills, attributes, qualities and values required of ICT professionals. Students will explore a gamut of issues that ICT professionals must manage, allowing students to identify and understand current and emerging...

Business processes must be designed to ensure that they are effective and meet customer requirements. A well-designed process will improve efficiency and deliver greater productivity. This unit will introduce students to analytical tools that can be used to model, analyse, understand and design business processes. Students will also gain hands-on experience in using simulation software as a tool...

Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...