Entrepreneurship is a way of looking at business that is focused on opportunities, creativity, and innovation. It is also about having a passion for doing the things that are important to you and making the world a better place by solving problems in innovative ways. It is about challenge and persistence. It is about the development of an enterprising mindset and being the kind of person who sees...

This unit will explain the relationship between data, information, and knowledge and introduce several different methods/tools for managing, storing, securing, modelling, visualising, and analysing data. This unit will provide an understanding of how data can be manipulated to meet the needs of users. Changing data into information can be accomplished with a range of tools, including Splunk, SQL,...

Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer. Retailers are...

The unit teaches contemporary business logistics concepts by exploring the intersection of supply chains, logistics and information technology. At the start, students are introduced to fundamental logistical functions including transportation, warehousing and inventory management. Building on this understanding, students are then introduced to advanced topics in integration, traceability,...

Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and...

This unit provides both a theoretical and practical overview of project management as it relates to technology-oriented projects. Specifically, this unit will introduce project management principles, techniques and tools that can be used to guide traditional business-oriented ICT projects, as well as those adaptations that are designed to support development of more creative ICT projects. A set...

This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations operate, the internal dynamics of organisational life, and the ethical climate that underpins sound...

This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment....