Entrepreneurship is a way of looking at business that is focused on opportunities, creativity, and innovation. It is also about having a passion for doing the things that are important to you and making the world a better place by solving problems in innovative ways. It is about challenge and persistence. It is about the development of an enterprising mindset and being the kind of person who sees...

Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and...

This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment....

Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...

This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations operate, the internal dynamics of organisational life, and the ethical climate that underpins sound...

Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

BEA140 Data Analysis for Business is a foundation unit in business statistics and the mathematics of finance, and is a core unit in the Bachelor of Economics (BEc) and Bachelor of Business (BBus) degrees. It is also a nominated elective in a wide range of other programs throughout the University of Tasmania. This unit is intended to provide a background capacity in mathematics of finance and...

This unit will enable you to develop an understanding of entrepreneurship and innovation in the development of business ventures. Innovation is now seen as central to the development of business, economy and society. We will explore the relationship between entrepreneurship and innovation, the process of innovation development, and the risks associated with entrepreneurship and innovation. ...

This unit covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This unit focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamental of digital and social media marketing and...

BEA111 introduces the key concepts in economics, both microeconomics and macroeconomics. It demonstrates how these concepts can be used to describe and explain the decisions of businesses and individuals and their reactions to world events, social and economic change and government policy. The unit explains why and when markets work and fail. Many of the problems that nations face such as...

Entrepreneurship is a way of looking at business that is focused on opportunities, creativity, and innovation. It is also about having a passion for doing the things that are important to you and making the world a better place by solving problems in innovative ways. It is about challenge and persistence. It is about the development of an enterprising mindset and being the kind of person who sees...

This unit will explain the relationship between data, information, and knowledge and introduce several different methods/tools for managing, storing, securing, modelling, visualising, and analysing data. This unit will provide an understanding of how data can be manipulated to meet the needs of users. Changing data into information can be accomplished with a range of tools, including Splunk, SQL,...

Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops...

The unit teaches contemporary business logistics concepts by exploring the intersection of supply chains, logistics and information technology. At the start, students are introduced to fundamental logistical functions including transportation, warehousing and inventory management. Building on this understanding, students are then introduced to advanced topics in integration, traceability,...

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and...

This unit provides both a theoretical and practical overview of project management as it relates to technology-oriented projects. Specifically, this unit will introduce project management principles, techniques and tools that can be used to guide traditional business-oriented ICT projects, as well as those adaptations that are designed to support development of more creative ICT projects. A set...

This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment....

Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...

This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations operate, the internal dynamics of organisational life, and the ethical climate that underpins sound...

This unit takes student database skills beyond an elementary knowledge of the SQL (Structured Query Language) database language to a level where they can undertake significant database systems development using both SQL and Oracle's procedural extension to SQL, PL/SQL. This unit seeks to develop knowledge and skills in: The SQL*Plus programming environment Developing and debugging SQL scripts...

Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

This unit introduces the concepts of information systems in a business environment. It examines what is meant by an information system, and how and why information systems are being used in business. The issues involved in developing, managing and controlling business information systems are also explored. The tutorials are designed to develop proficiency in business software applications such as...

This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

BEA140 Data Analysis for Business is a foundation unit in business statistics and the mathematics of finance, and is a core unit in the Bachelor of Economics (BEc) and Bachelor of Business (BBus) degrees. It is also a nominated elective in a wide range of other programs throughout the University of Tasmania. This unit is intended to provide a background capacity in mathematics of finance and...

This unit will enable you to develop an understanding of entrepreneurship and innovation in the development of business ventures. Innovation is now seen as central to the development of business, economy and society. We will explore the relationship between entrepreneurship and innovation, the process of innovation development, and the risks associated with entrepreneurship and innovation. ...

Both Australia’s and China’s growth in the current age is due, in no small part, to entrepreneurship. It is important to thus understand the notion of entrepreneurship, and its impact on economy and society. A comprehensive knowledge of entrepreneurship will enable students to better understand whether they wish to go into business for themselves, in order to target their entrepreneurial...

Students will learn to use a high level programming language to write programs which solve problems defined by a program specification. They will master fundamental concepts relating to imperative object-based programming and are introduced to concepts relating to graphical user interfaces and event driven programs. Students are required to demonstrate syntactic, conceptual and strategic...

The unit provides both a theoretical and a practical understanding of methods for evaluating the structure, policies, operations and technical capacities of organisations within their social and legal context. Students will gain an introduction to the role, knowledge and skills required of a business analyst. This unit focuses on both the specific tools and methods used by a business analyst,...

The Asia Pacific region has gained impressive economic growth in recent decades and thus greater significance to the world economy. The region presents unique and diverse environmental conditions for business operation and therefore it is imperative for businesses engaged in the region to develop a comprehensive understanding both of that environment and the strategies and operational management...

BEA111 introduces the key concepts in economics, both microeconomics and macroeconomics. It demonstrates how these concepts can be used to describe and explain the decisions of businesses and individuals and their reactions to world events, social and economic change and government policy. The unit explains why and when markets work and fail. Many of the problems that nations face such as...