This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment....

Organisations are composed of people. The study of organisational culture is, therefore, fundamental to understanding how organisations work. The primary purpose of this unit is to enable you to learn how people relate to each other and work together in organisations through theoretical perspectives on, and practical approaches to human relations and organisational behaviour. The unit will draw...

This unit provides students with an introduction to management concepts, functions and strategies. The unit outlines the key functions of management. The unit then explores the context surrounding management functioning, including an analysis of the broad environment in which organisations operate, the internal dynamics of organisational life, and the ethical climate that underpins sound...

This unit takes student database skills beyond an elementary knowledge of the SQL (Structured Query Language) database language to a level where they can undertake significant database systems development using both SQL and Oracle's procedural extension to SQL, PL/SQL. This unit seeks to develop knowledge and skills in: The SQL*Plus programming environment Developing and debugging SQL scripts...

Leadership affects all organisations and is of increasing importance in today’s dynamic business world. The task of leading is generally associated with senior management, but all organisational members have the potential to exercise leadership by influencing and inspiring themselves and others. Effective leadership requires advanced knowledge of theory and skilful application. Leadership...

This unit introduces the concepts of information systems in a business environment. It examines what is meant by an information system, and how and why information systems are being used in business. The issues involved in developing, managing and controlling business information systems are also explored. The tutorials are designed to develop proficiency in business software applications such as...

This unit will help you understand the role that accounting plays in providing accountability. We move beyond introductory accounting and explore the important role that accounting has in organisations, society and the environment. After completing this unit, you will have fundamental management and financial accounting knowledge, tools for analysing organisations’ external reports and a...

BEA140 Data Analysis for Business is a foundation unit in business statistics and the mathematics of finance, and is a core unit in the Bachelor of Economics (BEc) and Bachelor of Business (BBus) degrees. It is also a nominated elective in a wide range of other programs throughout the University of Tasmania. This unit is intended to provide a background capacity in mathematics of finance and...

This unit will enable you to develop an understanding of entrepreneurship and innovation in the development of business ventures. Innovation is now seen as central to the development of business, economy and society. We will explore the relationship between entrepreneurship and innovation, the process of innovation development, and the risks associated with entrepreneurship and innovation. ...

Both Australia’s and China’s growth in the current age is due, in no small part, to entrepreneurship. It is important to thus understand the notion of entrepreneurship, and its impact on economy and society. A comprehensive knowledge of entrepreneurship will enable students to better understand whether they wish to go into business for themselves, in order to target their entrepreneurial...