This unit provides you with an introduction to behavioural economics. Behavioural economics is a discipline at the intersection of economics and psychology that draws on insights and methods from the social sciences to understand better how people actually make decisions. The aim of this unit is not to be mathematically or theoretically thorough. Rather, it focuses on developing a better...

The primary objective of this unit is to cultivate a comprehensive grasp of various economic and ethical theories and their implications for managerial decision-making. While it will establish fundamental knowledge and an appreciation of neoclassical economics, the emphasis will not be on the mathematical application of these theories. Instead, the unit will explore economic frameworks that go...

Biodiversity is a critical component of sustainable living and is central to several of the United Nations Sustainable Development Goals. At a local scale, biodiversity is important for healthy and sustainable living, and due to the complexity of biodiversity issues in urban areas, requires well informed and strategic management. Focusing on the biodiversity present in urban areas, especially...

Sound and effective management and leadership require not only financial and technical expertise but also ethical competency. This unit provides a focus on ethical decision-making, and in particular introduces a series of frameworks for discerning what is right and wrong in important areas of business practice. Ethical competency is the ability to, a) perceive the ethical implications of a...

This unit aims to expand students’ understanding of holistic accounting gained in their previous core accounting units, to develop and apply their accounting knowledge, skills and terminology in the context of broader notion of accounting that includes accountability and social and environmental accounting. In particular, students are introduced to a number of accounting standards, their...

The proliferation and ubiquity of data has created opportunities and challenges for businesses in today’s data-driven world. This unit introduces students to techniques and technologies related to business analytics for businesses to harness this wealth of data to create business value. Students will gain hands-on experience with software tools to analyze and present data to assist business...

Like all business operations, marketing is undergoing a transformation in response to complex and dynamic business environments. The evolution of marketing thought is progressing beyond a customer orientation, to the adoption of an ecosystem perspective whereby marketing can be a driver of competitive advantage in the face of market disruption, global change, and evolving consumer and societal...

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service...

Good communication skills are essential to managing people and organisations. Management Communications will provide students with theoretical understanding of what communication is (hint: communication is everywhere, all the time!), and a range of practical communication skills relevant to managing people and organisations in a variety of contexts. Students will deepen their understanding of key...

This unit covers a range of legal topics relating to the business environment. It combines topics that are necessary for a consideration of business and corporate law including: an introduction to  legal systems; contract law principles (including breaches and disputes);varied business structures, the law of agency,  competition and consumer law;  and basic corporate law and governance...