Advancing environmentally sustainable behaviours
Environmental change affects communities, consumers and businesses alike. We are all in this together. But each of us is also part of the problem: environmental challenges such as global warming, pollution, loss of biodiversity and resource depletion result from human activity. Everyday pro-environmental behaviour can make a powerful contribution to addressing these challenges.
Behavioural scientists study the motivations for pro-environmental action in people’s habits, social norms and attitudes. Behavioural interventions can encourage environmentally sustainable behaviour by presenting new information and choices. Behavioural science can also help evaluate the environmental policies of business and public organisations.