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  2. Thumbnail for How marketing can ensure the sustainability of cultural institutions

    How marketing can ensure the sustainability of cultural institutions

    https://www.utas.edu.au/about/news-and-stories/articles/2018/674-how-marketing-can-ensure-the-sustainability-of-cultural-institutions
    20 Jul 2018: “In for-profit firms, the perception is that there’s a trade-off between profitability and sustainability. It’s thought of as a natural dichotomy – and it’s a battle that’s been going on for 40 years,” said Dr Mark Wickham from the
  3. Thumbnail for Making a career out of creativity

    Making a career out of creativity

    https://www.utas.edu.au/about/news-and-stories/articles/2018/741-making-a-career-out-of-creativity
    12 Oct 2018: Singer songwriter Ange Boxall has scaled many heights since she completed a degree in Fine Arts at the University of Tasmania. Her 2016 country album Into the Wind debuted at No. 11 on the ARIA charts, and she’s worked with some of the best
  4. Thumbnail for How retailers turn everyday items into ‘must-have’ collectables

    How retailers turn everyday items into ‘must-have’ collectables

    https://www.utas.edu.au/about/news-and-stories/articles/2018/714-how-retailers-turn-everyday-items-into-must-have-collectables
    24 Aug 2018: Coles’ recent “Little Shop collectables” promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices. This success is interesting given recent conversations and media coverage around
  5. Thumbnail for A day in the life of a media student

    A day in the life of a media student

    https://www.utas.edu.au/about/news-and-stories/articles/2018/516-a-day-in-the-life-of-a-media-student
    21 Jan 2018: For Paul Strk, a casual news editor at the ABC and Bachelor of Media student, work and study feed into each other beautifully – but managing time is the biggest challenge of all. In his own words, here’s a typical busy day towards the pointy end
  6. Thumbnail for No presents, please

    No presents, please

    https://www.utas.edu.au/about/news-and-stories/articles/2018/666-no-presents-please
    18 Jul 2018: Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of children’s toys at home, more and more parents are presenting gift
  7. Thumbnail for Location and voice technology are the future of retail

    Location and voice technology are the future of retail

    https://www.utas.edu.au/about/news-and-stories/articles/2018/575-location-and-voice-technology-are-the-future-of-retail
    11 Apr 2018: Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences. Interactive kiosks, mobile-friendly websites and transactional apps have become the norm. But shoppers are looking
  8. Thumbnail for Can you tell fact from fiction in the news?

    Can you tell fact from fiction in the news?

    https://www.utas.edu.au/about/news-and-stories/articles/2018/716-can-you-tell-fact-from-fiction-in-the-news
    10 Sep 2018: Have you clicked through to this article from your news feed? Are you checking it on your phone? More of us are consuming news online, and increasingly we’re turning to social media for news. Social media platforms are now the main source of news
  9. Thumbnail for Fed up with always being in the slow queue?

    Fed up with always being in the slow queue?

    https://www.utas.edu.au/about/news-and-stories/articles/2018/625-fed-up-with-always-being-in-the-slow-queue
    4 Jun 2018: Whether it is lining up to pay for your groceries, making a bank transaction, or waiting for a table at a trendy restaurant, time costs money. Remember that time is money. Benjamin Franklin, 1748As businesses become aware of the direct and indirect

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